Goals
Education
Before donations are made, individuals and groups must know “who we are and what we do." Promoting the good works of the Foundation and MRC through word-of-mouth, public relations, new marketing ideas, and the Internet will create awareness and credibility. A long term strategy will be developed and communicated.
Branding
New efforts will be made to develop a strong branding program for the Foundation and MRC. People are more willing to give to an organization they trust and which has a positive image. This will involve building relationships with United Methodist churches and connecting to the Wesleyan heritage.
Social Accountability
A social accountability
program will establish a connection with communities in
which MRC serves. While MRC facilities have their own identities, they
exist in a social context. The social accountability program will
reflect MRC and the Foundation's "not-for-profit" status as exploring new ways to connect core values of MRC to community needs.
Services
The Development of a program and other services will offer help to older adults in such areas as: income-producing gift annuities, estate planning, services enabling seniors to continue living in the community, or connecting seniors with a local church.
Volunteers
Programs will provide community volunteers with opportunities to help the Foundation satisfy unmet needs of seniors in their areas. Residents of MRC facilities will have new opportunities for community service.
Telling the Story
Residents and their families will tell their stories of what MRC has meant to them over the years. Recognizing former service and sacrificial giving will become the norm. A Speakers Bureau will be organized to not only help tell the MRC story, but to offer programs on the many needs and opportunities for senior services.
Funding
Traditional approaches such as special events, estate planning, funds management and grant procurement will be used to cultivate philanthropic relationships.